Category/Agency/Campaign |
Award |
Best Recruitment Programme- Proximity (BMW) What’s in the Hercules |
Silver |
Best Recruitment Programme - Ogilvy (Maxis) Growing guanxi |
Silver |
Best Recruitment Programme - Arc (WAO) Puppet |
Bronze |
Best Recruitment Programme - Arc (DMAM) The Greatest Show on Earth |
Bronze |
Best Recruitment Programme - Ogilvy (Guinness) Guinness IM Pool |
Bronze |
Best Recruitment Programme - Arc (Kinokuniya) Harry Potter & The Fat Lady |
Merit |
Best Recruitment Programme - Arc (MNS) Raptor Watch 2007 |
Merit |
Best Retention/Loyalty (B2C) - Ogilvy (Guinness) Defining Greatness |
Bronze |
Best Retention/Loyalty (B2C) - G2 Direct Interactive (Guinness) Tiger FC 07/08 |
Bronze |
Best Retention/Loyalty (B2C) - Rapp Collins (Wyeth) Wyeth 2007 Gold Club Prog. |
Merit |
Best Retention/Loyalty Programme Business (B2B) – Ogilvy (DHL Express) Feel Special |
Silver |
Best Retention/Loyalty Programme Business (B2B) - Ogilvy (DHL Express) DHL Misses You |
Bronze |
Best Use of Integration (3 media/channels) - Proximity (BMW) What’s in the Hercules |
Gold |
Best Use of Integration (3 media/channels) – Ogilvy (Maxis) Guanxi unites |
Bronze |
Best Use of Integration (3 media/channels) – Arc (MNS) Raptor Watch 2007 |
Merit |
Best Use of Direct in Brand Building – Ogilvy (IBM) Picasso and You |
Gold |
Best Use of Direct in Brand Building – Arc (DMAM) The Greatest Show on Earth |
Silver |
Best Use of Direct in Brand Building – Ogilvy (Maxis) Guanxi |
Bronze |
Best Use of Direct in Brand Building – Arc (Siemens) Bags of Light |
Merit |
Best Use of Direct in Brand Building – Proximity (BMW) Mini New Year Resolution Pack |
Merit |
Best Direct Mail(Single) - Dimensional Mail – Arc (DMAM) The Greatest Show on Earth |
Gold |
Best Direct Mail(Single) - Dimensional Mail – Ogilvy (IBM) Picasso and You |
Silver |
Best Direct Mail(Single) - Dimensional Mail – Arc (Arc) Bigger Returns |
Bronze |
Best Direct Mail(Single) - Flat Mail – Arc (WAO) Puppet |
Gold |
Best Direct Mail(Single) - Flat Mail – Rapp Collins (Oracle) Simplify |
Silver |
Best Direct Mail(Single) - Flat Mail – Ogilvy (Guinness) Zhu Long Ru Shui |
Bronze |
Best Direct Mail(Single) - Flat Mail – Ogilvy (DHL Express) DHL Reach |
Bronze |
Best Direct Mail(Campaign) - Flat Mail – Proximity (BMW) What’s in the Hercules
|
Merit |
Best Direct Mail (Single) - Consumer (High Volume) – Ogilvy (Guinness) The Secret Recipe for Longevity |
Merit |
Best Direct Mail (Single) - Consumer (High Volume) – Ogilvy (Guinness) Zhu Long Ru Shui |
Merit |
Best Direct Mail(Single) -Consumer (Low Volume) – Arc (WAO) Puppet |
Gold |
Best Direct Mail(Single) -Consumer (Low Volume) – Ogilvy (Trans-Techno) Grip |
Merit |
Best Direct Mail(Single) -Consumer (Low Volume) – Ogilvy (CIMB) Double Window |
Merit |
Best Direct Mail(Single) Business(High Volume) – Rapp Collins (Oracle) Simplicity |
Silver |
Best Direct Mail(Single) Business(High Volume) – Ogilvy (DHL Express) DHL Reach |
Bronze |
Best Direct Mail (Single) - Business (Low Volume) – Ogilvy (IBM) Picasso and You |
Silver |
Best Direct Mail (Single) - Business (Low Volume) – Arc (DMAM) The Greatest Show on Earth |
Silver |
Best Direct Mail (Single) - Business (Low Volume) – Arc (Arc) Bigger Returns |
Bronze |
Best Direct Mail (Campaign) Consumer (Low Volume) – Proximity (BMW) What’s in the Hercules |
Merit |
Best Direct Mail(Campaign) Business (High Volume) – Ogilvy (DHL Express) DHL Misses You |
Merit |
Best Direct Response TV – Proximity (Maxis) Hotlink Background Music Campaign |
Bronze |
Best Direct Response Print – Ogilvy (Maxis) Guanxi in any language |
Silver |
Best Direct Response Print – Arc (ACP Magazines) Stain |
Bronze |
Best Direct Response Catalogue/Packaging – Arc (Kinokuniya) Harry Potter & The Fat Lady |
Gold |
Best Direct Response Catalogue/Packaging – Proximity ( Olympus) Washing Machine Demonstration |
Silver |
Best Direct Response Catalogue/Packaging – Arc (Siemens) Bags of Light |
Bronze |
Best Direct Response Catalogue/Packaging – Arc (WAO) Call for Help |
Bronze |
Best Direct Response Catalogue/Packaging – Immerse (Danone) Nothing Else Matters |
Merit |
Best Use of Alternative Media – Arc (Kinokuniya) Harry Potter & The Fat Lady |
Gold |
Best Use of Alternative Media – Proximity ( Olympus) Washing Machine Demonstration |
Silver |
Best Use of Alternative Media – Arc (WAO) Call For Help |
Bronze |
Best Use of Digital Media - Relationship Marketing - G2 Direct Interactive (Guinness) www.tigerfc.com.my |
Silver |
Best Use of Digital Media - Relationship Marketing – Proximity (BMW) Mini Speeding Preventerizer |
Merit |
Best Use of Digital Media: Sales & Promotions – Arachnid (Sara Lee) Soh Hem Sem |
Silver |
Best Use of Digital Media: Sales & Promotions – Proximity (BMW) What is your idea of joy? |
Bronze |
Best Use of Digital Media: Sales & Promotions – Ogilvy (Levi Strauss) Half Lives |
Merit |
Best Use of Digital Media: E-Mail Marketing (Single) – Slipknot (Bristol-Meyers) Sustagen Germs Breakout: Media Briefing eDM Invite |
Bronze |
|
|
Best Use of Digital Media : Best Use of Web (Online Advertising) – Ogilvy (Diageo Singapore) Guinness IM Pool |
Bronze |
Best Use of Digital Media : Best Use of Web (Online Advertising) – Ogilvy (IBM) Dim it for Malaysia |
Merit |
Best Use of Digital Media: Best Use of Web ( Brand Building) – Arc (Petronas) Tan Hong Ming |
Silver |
Best Use of Digital Media: Best Use of Web ( Brand Building) – Ogilvy (Levi Strauss) Levis “History in a Pair of Jeans” |
Bronze |
Best Use of Digital Media: Best Use of Web ( Brand Building) – Proximity (BMW) What’s your idea of joy? |
Bronze |
Best Use of Digital Media: Best Use of Web ( Brand Building) – Arachnid (Sara Lee) Soh Hem Sem |
Bronze |
Best Use of Digital Media: Best Use of Alternative Digital Media – Arc (WAO) Call for help |
Bronze |
Best Use of Digital Media: Best Use of Alternative Digital Media – Slipknot (BMW) BMW Shorties |
Bronze |
Best Use of Digital Media: Best Use of Alternative Digital Media – Arc (Petronas) Petronas Rev Squad |
Merit |
Best Use of Digital Media: Best Use of Alternative Digital Media – Ogilvy (FHM) SMS Preview |
Merit |
Best Craft - Art Direction – Arc (DMAM) The Greatest Show on Earth |
Gold |
Best Craft - Art Direction – Arc (Petronas) Tan Hong Ming |
Silver |
Best Craft - Art Direction – Ogilvy (Levi Strauss) Half Lives |
Bronze |
Best Craft - Art Direction – Arc (WAO) Puppet |
Bronze |
Best Craft - Art Direction – Arc (Arc) Bigger Returns |
Bronze |
Best Craft - Art Direction – Arc (Sunway Resort Hotel & Spa) Kama Spa |
Merit |
Best Craft –Copywriting – Ogilvy (Levi Strauss) Half Lives |
Silver |
Best Craft –Copywriting – Arc (DMAM) The Greatest Show on Earth |
Bronze |
Best Craft –Copywriting – Arc (WAO) Puppet |
Merit |
Best Student Direct Mail Pack (Flat Mail/Dimensional Mail) – Institute Advertising, Communications and Training (IACT) Blaze is Here |
Merit |
