In this age of Internet Marketing, the best way to reach out to your targeted audience is through Search Advertising. This targeted ability has contributed to the attractiveness of search advertising for advertisement buyers. And since consumers use a search engine to identify and compare options before making purchasing decisions, advertisements can be tailored to suit their needs.

Yahoo! is a pioneer in search advertising and was one of the first to introduce search advertising buys in the industry.

You are cordially invited to attend the Direct Marketing Association of Malaysia (DMAM)’s networking event where the topic of how to utilise this targeted advertising within Yahoo!'s search results will be presented.

Speaker: Mr. Myung Jo Choi (Senior Sales Manager, Yahoo! Southeast Asia)

Attire: Smart Casual

RSVP 19 June 2008

By invitation only

Sponsored by Yahoo!