Direct marketing awards to return this year

ANNUALLY, there is a slew of prestigious award shows locally that honour marketing communications agencies. But last year, one prominent event, namely the Direct Marketing Association of Malaysia (DMAM) Awards, slipped off the radar. The DMAM is actually alive and well. When contacted, acting president Ray Choo says the association is looking at “spacing out” its awards show and having it every two years rather than annually.

“The DMAM comprises volunteers, and organising the awards on a yearly basis requires a lot of resources. Logistics is also something that we need to consider when we host the event, so we’re looking at having it every two years.".Choo says the DMAM is also looking at the possibility of hosting the event simultaneously with other prestigious advertising award shows, such as the Effies or Kancils. “These two awards are among the most prestigious creative events in the country and there are plenty of synergies to be gained by collaborating with its organisers. It’s not final and we’re still exploring this possibility,” he tells StarBizweek.

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